How Semantically Rich Global Content Drives Profitability and Scale
Featured Speakers:

Scott Abel
Scott Abel is Content Strategy Evangelist at Heretto, founder of The Content Wrangler, and expert in technical documentation management. He hosts a webinar series, writes for industry pubs, authors books, and speaks at events worldwide.

Ron Myers - Director of NA SMB Omnichannel Digital Transformation,
Lenovo
Ron brings 25+ years of experience driving digital transformation across tech, nonprofit, and public sectors. At AMD, he led global sales, marketing, and operations initiatives that connected strategy to results. Now at Lenovo, he’s focused on transforming the SMB customer experience through personalization, automation, and scalable content. With a strong foundation in leadership and technology, Ron helps teams build systems that align with business impact, and he does it all with heart, clarity, and a bit of classic soul.

Alicia Von Achten -
Business Development Director, Acclaro
Alicia works with organizations across EMEA and APAC to build localization solutions tailored to their unique challenges. She consults on technology, process, and best practices to enable seamless global content creation at scale. With nearly 17 years of experience, she brings a collaborative approach shaped by working with companies of all sizes, knowing that success comes from partnership—not a one-size-fits-all model.