How Semantically Rich Global Content Drives Profitability and Scale
Watch the on demand session
Content is no longer just about communication.It’s about context, structure, and performance—especially at scale.
As companies look to AI and automation to improve efficiency, semantically-rich global content is becoming a key driver of success. It supports better decision-making, improves system interoperability, and creates a foundation for content that works across teams, platforms, and languages.
Join our expert session to learn:
What semantically-rich content actually is (and what it isn’t)
We’ll break down what makes content “semantic” and why structure, meaning, and intent matter more than ever in global business environments.
How structured content augmentation supports global scale
Learn how enriching your content with metadata and context can streamline reuse, speed up localization, and simplify content delivery across markets.
Why semantic content helps AI work better—and feel more human
Discover how AI relies on structured, meaningful content to deliver accurate, useful, and even emotionally resonant results.
Real-world ways companies are using it to drive business outcomes
See how leading brands are applying semantic strategies to cut costs, reduce errors, and unlock new opportunities across teams and technologies.
Who should watch the recording?
Whether you’re leading localization, content operations, digital transformation or product strategy, this session will give you a clear understanding of the business value behind semantically-enriched content, and how to make it actionable.
Featured Speakers:
Scott Abel
Scott Abel is Content Strategy Evangelist at Heretto, founder of The Content Wrangler, and expert in technical documentation management. He hosts a webinar series, writes for industry pubs, authors books, and speaks at events worldwide.
Ron Myers - Director of NA SMB Omnichannel Digital Transformation,
Lenovo
Ron brings 25+ years of experience driving digital transformation across tech, nonprofit, and public sectors. At AMD, he led global sales, marketing, and operations initiatives that connected strategy to results. Now at Lenovo, he’s focused on transforming the SMB customer experience through personalization, automation, and scalable content. With a strong foundation in leadership and technology, Ron helps teams build systems that align with business impact, and he does it all with heart, clarity, and a bit of classic soul.
Alicia Von Achten -
Business Development Director, Acclaro
Alicia works with organizations across EMEA and APAC to build localization solutions tailored to their unique challenges. She consults on technology, process, and best practices to enable seamless global content creation at scale. With nearly 17 years of experience, she brings a collaborative approach shaped by working with companies of all sizes, knowing that success comes from partnership—not a one-size-fits-all model.