Positioning Localization as a Growth Driver
Many localization teams are stuck tracking word counts, turnaround times, and cost per word. While efficiency matters, it’s no longer enough. Leaders today expect localization to contribute to broader business goals—revenue, user engagement, brand loyalty, and more.
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Localization is evolving, but are your success metrics keeping up?
In this session the panelists covered:
Why traditional KPIs may be holding localization back
Learn how focusing only on speed, cost, and volume can limit your impact, and what to measure instead to align with business value.
How to connect localization to revenue, retention, and growth
Discover practical ways to map your localization work to company-wide priorities, so you can show impact beyond operations.
Dashboards and frameworks that resonate with leadership
See what effective teams are tracking to communicate value, influence cross-functional decisions, and guide investment in global readiness.
Strategies to elevate localization as a growth driver
Get inspired by real-world examples where localization shifted from a support function to a strategic partner in customer experience and expansion.
Who should watch the recording?
Whether you’re leading a mature program or building a case for more investment, this session will give you the language, strategies, and stories you need to drive change.
Featured Speakers:
Paula Hunter - Senior Technical Program Manager, Remitly
Paula brings deep experience building scalable localization programs and aligning technical operations with regional growth goals. She’s led programs that unlocked revenue insights across geographies and helped elevate localization to a strategic function.
Joaquin Muñoz - Localization Manager, Life360
Joaquin manages localization across a global family safety platform. He’s known for bridging the gap between engineering, marketing, and product, making localization a partner in growth, not just delivery.
Brittany Wolfe - Director of Brand and Growth, Lokalise
With a background in brand and revenue marketing, Brittany helps global companies scale localization efforts that not only meet quality standards but also drive real business results.
Brendan Kenney - VP of Partnerships, Acclaro
Brendan works with some of the world’s most ambitious brands to connect localization strategies with long-term growth. He brings a partnership-driven lens to aligning localization with executive priorities.