---
title: "The Modern Localization Program: Optimizing for Growth and AI"
description: "Join the Acclaro webinar for a practical conversation on The Modern Localization Program: Optimizing for Growth and AI Disruption"
image: https://info.acclaro.com/hubfs/Modern%20Loc%20Program.png
---

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![Live Webinar (1)](https://info.acclaro.com/hs-fs/hubfs/webinar%20images/Live%20Webinar%20(1).png?width=160&height=48&name=Live%20Webinar%20(1).png "Live Webinar (1)")

# The Modern Localization Program: Optimizing for Growth and AI Disruption

Date: Thursday, October 29, 2026

Time: 1:00pm EST | 10:00am PDT

Format: Fireside chat, 60 minutes   
(moderated conversation plus live Q&A)

 

Can't attend live? Register to get access to the recording.

### Register now

The way companies go global has changed. Sales teams used to decide which market to enter next, but today content usually gets there first. With low-cost AI translation, companies can launch in new languages quickly and see where people respond before investing in quality where the demand is real.

That shift is good news for growth, and it also brings a big change for the people who run localization. Leadership now pays less attention to word counts and per-word rates and more attention to revenue, brand reputation, and compliance. As a result, localization roles are moving closer to content strategy and go-to-market, and some programs now run without a full-time in-house team at all.

Join us for a candid conversation about what a modern localization program looks like and how localization professionals can build a career that lasts.

 

## What you'll learn:

- How localization programs are changing as AI lowers costs and companies go global faster
- How to use AI translation to test demand in new markets before committing budget
- Why content now reaches new markets before sales does, and how to act on what it tells you
- When to bring human linguists into the loop, and why cutting corners in a new market backfires
- What changes when you localize an AI-native product
- How to talk about localization in the terms executives care about: revenue, cost, and compliance
- When a company needs an in-house localization team, and when a fractional model makes more sense
- The skills localization professionals should build now to stay relevant

 

# Meet the featured experts:

![Acclaro Webinar Photo - Brian McConnell](https://info.acclaro.com/hs-fs/hubfs/webinar%20images/Acclaro%20Webinar%20Photo%20-%20Brian%20McConnell.png?width=400&height=400&name=Acclaro%20Webinar%20Photo%20-%20Brian%20McConnell.png "Acclaro Webinar Photo - Brian McConnell")

Brian McConnell, Founder  
Localization Technology Partners

Brian is a 20 year localization veteran. He built the localization technology and teams at leading internet companies, including Lyft, Medium, Notion and Replit. Through his new company, [Localization Technology Partners](http://www.loctechpartners.com) he offers localization and technical program management as a service for technology startups and scale ups. 

 

![Andrew Thomas Webinar Speaker](https://info.acclaro.com/hs-fs/hubfs/webinar%20images/Andrew%20Thomas%20Webinar%20Speaker.png?width=400&height=400&name=Andrew%20Thomas%20Webinar%20Speaker.png "Andrew Thomas Webinar Speaker")

Andrew Thomas - VP of Marketing, Acclaro

[Andrew](https://www.linkedin.com/in/workajt/)is the VP Marketing at Acclaro, where he leads global marketing strategy at the intersection of localization, AI, and enterprise growth. His career reflects the evolution of language technology from traditional localization workflows to AI-powered content ecosystems that drive scalable, intent-led demand across international markets.

[Register Now](https://info.acclaro.com/modern-localization-program#top)

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