Live Webinar Mark

Beyond Words: Where Localization, Growth, and Storytelling Meet

Date: Wednesday, January 28, 2026

Time: 11:00am EST | 4:00pm BST

Localization isn't just about translation anymore. It has become a critical lever for brands competing globally and a core driver for their growth. 

When done right, localization builds trust with new audiences, keeps your brand voice intact across borders, helps you navigate tricky regulations, and helps you reach your growth goals. 

But too many companies still treat it like an afterthought. It becomes something that happens at the end of the process instead of being baked into the strategy from the start. 

This conversation is about changing that. 

Register now!

Register For The Webinar

When you lead with localization, growth happens naturally

Growing globally means juggling a lot at once.

You need to move fast, stay compliant, while keeping your brand consistent, and making each and every customer feel like you’re speaking to them. 

We're bringing together global leaders to share how localization helps them build stronger connections with customers, make better expansion decisions, and see real business results. 

In this conversation, you'll hear how they bridge the gap between creative storytelling and operational reality, turning localization into something that genuinely builds trust, earns loyalty, and supports long-term growth. 

 

What you'll learn:

How localization goes way beyond translation 

See how leading brands create experiences that feel genuinely local, not just in the words they use, but across content, product, and every customer touchpoint. 

 

How to make your audience the hero of the story 

Learn storytelling approaches that emphasize the customer’s unique experience, building stronger connections and credibility in every market you enter. 

 

How to keep your brand voice while playing by the rules 

Find out how companies maintain their tone and quality while working through complex regulatory requirements in different regions. 

 

How localization helps you make better growth decisions 

Understand how insights from localization can actually guide which markets to enter, how to prioritize them, and how to build expansion strategies that last. 

 

How to scale without losing what makes you special

Get practical ideas for staying consistent, authentic, and effective across regions as you grow, without everything feeling generic. 

 

Who should join us: 


This session is for people leading global growth, brand strategy, and international operations: 

  • Localization leaders and managers moving localization from a support function to a strategic one 

  • Marketing and brand leaders scaling storytelling while keeping your voice consistent across markets 

  • Product and go-to-market leaders entering new markets and wanting to do it with confidence 

  • Growth and strategy executives who want to use localization insights to inform expansion plans 

  • Executives leading international growth, needing leaders who can adapt and thrive in new markets.

  • Teams in regulated markets balancing trust, compliance, and customer experience

  • Anyone responsible for global customer experience looking to align creativity with operations 

Featured Speakers:

Andrea Daniels

Andrea Daniels - Global Director, IHG 

Andrea leads global localization strategy at IHG, focusing on how their brands connect with travelers around the world. Her work goes beyond translating content to influence the full guest experience, using personalization, local storytelling, and cultural understanding. 

She's supported growth across Mexico, Latin America, the Caribbean, India, and China, all while balancing brand voice, franchised models, and emerging AI approaches. 


Zak Haitkin

Zak Haitkin - Localization Product Manager, Avalara 

Zak works at the intersection of localization, regulation, and trust. At Avalara, he leads the company’s localization program and works closely with engineering to scale and leverage translation pipelines and connectors for product UI and web content in highly regulated markets.
 
His day-to-day work centers on terminology, tone, style and quality, as well as on using AI-powered workflows and custom GPTs to speed up translation without sacrificing consistency. He brings a practical, hands-on perspective on balancing brand standards with operational realities and on using well-governed localization to build trust in regulated environments.

 

 
Kevin ODonnell

Kevin O'Donnell - Global Go-To-Market Advisor 

Kevin advises global organizations on using localization as a real business asset. He helps teams bring localization into planning and expansion early, turning insights into competitive advantages.

His focus is on how localization data can help companies make smarter decisions, reduce risk, and grow in a sustainable way. 

 

 
Steve Maule

Steve Maule - VP of Global Sales, Acclaro

Steve  is a seasoned business development leader in the localization industry, with a track record of growing global accounts including Spotify, IKEA, Nvidia, and Disney. He has contributed to more than $100 million in revenue and is known for his customer-focused, results-driven approach to helping brands scale internationally.

 


 

Can't join live?

Register anyway, and we’ll send you the recording before it’s gone.